Smart business decisions are rooted in facts—about your market, your audiences and your organization. We believe focus on a fact-based understanding of your customer can translate into extraordinary growth & profits.
Knowing your audience is critical to your success. Centriciti designs & directs cost-effective primary research studies to learn the needs, habits and desires of your current & prospective customers. So you don’t have to rely on what you think they think. By knowing what your audience thinks, you’ll have actionable insights to validate your strategic direction & priorities with confidence.
Centriciti has directed design & execution of the following primary research initiatives:
- Customer segmentation & profiling
- Customer lifecycle valuation
- Market sizing
- Competitive landscape mapping
- Customer needs assessment
- Personas development
- Loyalty measurement
- Qualitative surveys & focus groups
- Brand awareness benchmarking
- Advertising effectiveness studies
For early stage companies seeking research to validate their business plan development, Centriciti also collects secondary research from third parties. Secondary research can serve to address or clarify the original research question, and oftentimes can achieve the overall research objectives at lower cost.