Even the most successful products & services in the world don’t sell themselves. Word-of-mouth marketing can be the single most influential & economical way to reach new customers and drive purchase behavior. Centriciti focuses on devising communications strategies to create buzz & achieve the critical mass that’s a prerequisite for organic sales growth in the marketplace.
The value of word-of-mouth marketing applies equally to both business-to-consumer and business-to-business scenarios. We give your audience a reason to talk about your products and services, and find ways to make it easier for that conversation to take place. The art and science of building active, mutually beneficial customer-to-customer and customer-to-marketer communications can encompass many tactics & techniques, but we help you prioritize these in a coordinated effort.
Word of mouth marketing is based on the principles of customer satisfaction, two-way dialogue & transparent communications. The basic elements include:
- Educating your audience about your products & services
- Identifying influentials most likely to share their opinions
- Providing tools that make it easier to share information
- Studying how, where & when opinions are being shared
- Monitoring & managing social reputation
- Responding to supporters, critics & neutrals
The challenge of reaching your audience in today’s fragmented media landscape has elevated the value of word-of-mouth marketing, which is now a critical consideration for any of the following efforts:
- Product or service introductions
- Integrated promotional campaigns (online, mobile, social & experiential)
- Social advertising
- Public relations